Amazon Buys Ring, Maker of Smart Home Products

Luke Schoenfelder, chief executive of Latch, a start-up that makes a family of smart locks, said he believed that Amazon would make a more serious effort to enter the home security market and compete against companies like ADT, Comcast and Alarm.com. Mr. Schoenfelder speculated that Amazon could seek to make home security part of its Prime membership service, which today includes free and fast delivery of orders and video streaming.

“You could imagine some kind of bundled offering with Ring’s capabilities,” he said.

ADT’s stock fell sharply after the deal became public on Tuesday afternoon. It ended the day down 4.6 percent.

The companies declined to say much about their plans. “Ring’s home security products and services have delighted customers since Day 1,” Amazon said in a statement. “We’re excited to work with this talented team and help them in their mission to keep homes safe and secure.”

Ring’s statement said: “We’ll be able to achieve even more by partnering with an inventive, customer-centric company like Amazon. We look forward to being a part of the Amazon team as we work toward our vision for safer neighborhoods.”

Ring’s internet doorbells start at $179. People who want to use them to record video must pay for that capability, with plans starting at $3 a month or $30 a year. The company also makes stand-alone security cameras.

Amazon has taken some baby steps into home security. Last year it began selling an indoor security camera of its own design, Amazon Cloud Cam, and in December it acquired Blink, a maker of inexpensive internet security cameras and doorbells.

A service called Amazon Key uses cameras and internet-connected door locks to allow delivery people to drop orders inside customers’ homes.

Google, one of Amazon’s biggest rivals, is also an increasingly important player in home automation and security, with its Nest thermostats and security cameras.

James McQuivey, an analyst at Forrester Research, said he believed that Amazon had bought Ring so it could add more intelligent capabilities to its doorbells and cameras, like the ability to use software to recognize faces at the front door.

“I think it’s about going to the next level and having Alexa say, ‘James, your fifth grader just walked in, and I locked the door behind them,’” he said. “It’s where these technologies have to go.”

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